Bigger Must Be Better, Right?: Part Two

Goin off the rails on a crazy train..

Yesterday's post got a lot of attention. If you read it, you may have noticed I didn't delve into the price of fat bike tires. Well, today I am going to address that subject.

A lot of folks out there are aghast, flummoxed, and furious about why and how much folks charge for these tires. I think it is a bunch of crazy talk. Look....here's the deal, plain and simple:

You don't "need" these tires, and you don't have to buy them either. 

Really. You could do without the fatties, and without your fat bike altogether. It is called "perspective". I could put it a lot of different, poignant, and significant ways, but just stop and think about this, cause....you know- you're smart enough to figure that out. I do not need to be "Mr. Smartypants" with the witty quote or example here.

Don't like the prices? You can vote with your dollar. Do not push play. Simple.

Then there is the argument that there is a lack of competition. What? Four years ago, how many fat bike tires could you buy that were different than each other? Right...... We're arguing about prices when we have awesome choices and forgetting they weren't available just a short time ago. Back then you'd likely have paid gladly just to get something other than an Endomorph, is what I am thinking. So what if most everything is coming from under one big roof? I'm just glad we can even get a hold of these things at this point.

So, whatever people. These tires are expensive, yes. But name a specialty sporting goods product that is high quality, made for a niche audience, and is cheap to buy. You are not going to find many things out there that aren't expensive that are pointed at specific target audiences for specific high performance activities. That's what fat bike products are- a tiny market with some kick butt product made especially for them. It is what it is.

The silver lining is that fat bikes as a whole are gaining popularity in many pockets of the country. If things continue to grow, the numbers will take care of the issues with pricing someday down the road. Kind of like........29"ers. Remember?