Friday News And Views

Bontrager's new "WaveCell" technology claims it is a dramatically safer helmet.

Over-Hyped Or Deserved Accolades?

A couple weeks ago Trek rolled out a mysterious social media campaign claiming that it was about to unleash a new technology that was going to be the best thing in 30 years in its category. Immediately the media pundits, keyboard jockeys, and forum crazies were yakking about what it might be. Things from wildly unreasonable fantasies to more down to earth ideas like a new carbon fiber frame technology, or more American manufacturing were thought up.

Then I saw about a week ago what it really was. Boy! Were most people waaaaay off! My reaction was a laugh, because I knew that when the word came out that many people were going to slag Trek for over-hyping a helmet, while others were just going to groan and turn their heads. I figured it would definitely be one of the most talked about marketing ploys in many a year. I wasn't wrong.

To their credit, Trek social media folks were on point the day of the launch and for the following days. They watched for every positive reaction and regurgitated it on their feeds so as to minimize the collective groans and comments of disappointment from the innergoogles. Talk about stamping out fires! They may have a bigger fire to stamp out now though.

We actually got one in at the shop where I work and I have to say that I wasn't all that impressed. First of all, (and referring to my comments about big-headed cyclists earlier this week), the size Large WaveCell roadie helmet hit my head like a medium sized helmet. No way could I use that! Others tried it on and said it was really a rounder shaped helmet and it seemed pretty wide. Hrrumph! Not that I'd get one anyway. I am not a believer in that design as far as keeping your head cool. It looks like a recipe for a sweaty, hot lid. Time will tell if that proves right. I guess in the meantime I'll just be 40 something percent more likely to have a concussion. Thanks Bontrager!

Teravail Rutland variants.

Teravail Introduces New Gravel Tire: 

The Quality Bicycles tire brand, Teravail, has announced a new tire, the Rutland, in three sizes. The Rutland will come in 700 X 38, 700 X 42, and 650B X 47mm. All are tubeless ready, and both "Light and Supple" and "Durable" casings will be offered. There are skinwall options as well.

Whoo! Another "gravel" tire. The marketplace is pretty crowded now. Amazing to think this when ten years ago there weren't any "gravel specific" tires except the Bruce Gordon "Rock & Road" (which is still available, by the way) I am grateful for all of the choices. That said, I feel that this one is highly derivative.

To my eyes, the Rutland looks a lot like a WTB Resolute with a touch of Riddler thrown in for good measure. Those are fine gravel tires to mimic if you are going to mimic a tire, I guess. It will be interesting to see if they ride as well as the WTB offerings do. I would guess that the Light and Supple variant will be the one that rides the best. By the way, that's the only casing offered in skin wall.

Interestingly, I've noted many tire brands are now recommending inner rim widths in either a range, or a specific dimension, for their tires. The Rutland is best on a 23mm inner width rim, apparently. That's a "wide" rim in terms of what was the norm only a few years ago. In fact, I am testing wheels which are narrower than that and the marketing copy reads as thought these narrower widths are "wider for gravel tires". To be sure, it wasn't all that long ago that a Salsa Delgado rim was considered a "wide" rim and that looks narrow by today's standards. Ten years ago most "road" rims were sub-20mm inner rim width. Things sure have changed.

The Women's Single Speed Champ jersey.

C.O.G.100 Jerseys Are In:

The championship jerseys for the inaugural C.O.G. 100 Iowa Single Speed Gravel Championships are in! They look fantastic too. The Bike Rags company knocked it outta the park with these jerseys and N.Y. Roll and I are stoked about the quality job that Bike Rags provided. The jerseys have a soft, in the hand feel, are full zip, and the colors pop really well. (My image here notwithstanding) The design was rendered just as I wanted it and I am happy that everyone I have shown these to has had nothing but positive reactions to them.

The Men's jersey is pink, the Women's is powder blue. The "C.O.G. 100" pre-order jerseys are lavender and will not say "Iowa SS Champ" on them, but will say "Iowa C.O.G. 100" instead. Those are not quite here yet, but they are promised by the event. If that doesn't happen I will ship jerseys to all the pre-order folks on the list, whether you chose that option during your payment or not. Hopefully they show up.....

In other C.O.G. 100 news, I have the number plates ready, and cues will be stuffed into baggies this weekend. I have to make a check in sheet and a roster sheet and then we are good to roll. Remember, N.Y. Roll and I will be hanging out at the Peace Tree Grinnell taproom from 6:00pm -10:00pm next Friday. If you are in the event, you can come down and get waivers signed, and pick up your schwag if you'd like. Cues will not be distributed until the morning of the event. Right now it looks like the weather will be cool, but clear and with no chances for rain.

That's it for this week. Have a great weekend and get some riding in!