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| Cotic Escapade (Image courtesy of Cotic Bikes) |
But "Gravel™" wasn't founded on racing, per se'. It was more about adventure. Of course, many of you long-time readers will immediately think about Salsa Cycles and their "Adventure by Bike" marketing tag line. That idea was way ahead of its time, and the Fargo was the predecessor to a few trends in cycling we see today, such as bike packing, mountain bike-sized tires for gravel, and more.
But since those late 2000's days of Adventure by Bike, the narrative got lost, and somehow brands did not find the idea to work for them. That may be due to internal predilections towards road bike racing, a misunderstanding of what makes cycling 'fun', or a lack of imagination. Maybe it was due to all of those things.
But here we are in 2026. I find many press releases and stories about gravel racing bikes made from the latest carbon lay-ups and integrating components with slick looks and price tags which keep most riders out of the market. I don't see a whole lot of things related to having fun, going on an adventure, and at a somewhat more reasonable price.
Enter Cotic, a bicycle company from the United Kingdom. They offer a model called the Escapade which, in all honesty, is pretty much what a 2008 Fargo modernized might look like. Notice it isn't suspension corrected in terms of its front end geometry. It has a 1X drive train, like most bikes these days with MTB sized rubber. It's made from steel, which probably will outlast you. You don't have to worry if it gets scratched, dinged, or beat up a bit. It even can easily, compared to carbon, be recycled, if need be.
Here's what I like about how Cotic speaks of this bike and category. From their webpage on the Escapade: "Some bikes are made for roads. Some for trails. The Escapade was made for the in-between; for the lane that dissolves into gravel, the gravel that fades into dirt, and that becomes wherever you feel like going next."
Now that sounds like fun, and it sounds like a bicycle I could ride almost anywhere. To be sure, Cotic is not the only company doing this, but it is one of few that do. And you may balk at the 4K price for a complete, but in 2008 dollars, this a little over 2K, (what a Gen I Fargo cost then) and well, you aren't getting inflation to reverse itself so you can get those old prices you remember.
Between pure smooth tarmac and rough single track is an area where I felt bicycling, for most humans, was being neglected. A place most humans on Earth can find easily. Smooth tarmac exists for cars and trucks and we all know how that works out for cycling. Mountains are few and far between for most folks. MTB areas exist, but you gotta drive to get there, and well.... Wouldn't it be better to have a bike that you can just hop on, and ride almost everywhere where you live?
Adventures exist right out our front doors. Races? Not so much. Everyday we can go on a bicycle adventure ride. Organized racing? No..... Adventure riding = free. Races?
We need to think more about adventures on bicycles and less about the latest 10K+ gravel racing rockets.
















