Industry Changes Revolve Around Wheels

A 29"er wheel circa 2012

 I was researching my blog, as one does after writing stuff for nearly 20 years, and came across something that made me think. I wrote this post about how 29 inch wheels had changed the cycling industry. First off, I often find it surprising to see what I wrote more than ten years ago. But more than that, I noted that as of 2025 we have finally exited an era where wheel sizes and types have finally settled back into a groove not seen since the year 2000. 

Previous to 2000 wheel size was not a question. Road bikes? 700c. Mountain bikes? 26" diameter. Sure, you had some weird niches here and there. Of course, we cannot ignore the rando/French touring group. A small, insular bunch. Hardly anyone outside of themselves had any idea of their existence. They were the bastion of 650B tire use. There were the old 27"ers being used yet, but no new bikes with those wheels were being produced anymore. Finally, you had the oddball 26" based tires and rims which some Schwinns had and some 70's era department store bikes used. 

But for the outliers, it was 700c based stuff and 26"er MTB wheels. That was pretty much it. Then "The Tire" came along, the internet became democratized, and information started to flow in a way that had never occurred before. These things made a pathway for people to start dreaming about "what ifs" and some business people bought in. 

If 29"ers hadn't come along, would we have ever seen things like this?

I'd argue that the 2010's were the zenith for wheel experimentation. Bicycle shops were then carrying a dizzying assortment of wheel diameters and tires to fit them. 

There were even variants on certain diameters that made them so different that they were unrecognizable next to their more traditional rim/tire combinations. 650B tires, fat bike tires, and 29"ers all used rim diameters that had been around for decades, but they were so different they all required their own special components and frames/forks. 

The "Pandora's Box" of wheel sizes and tire formats had been opened. 36" wheels, 32" wheels, and now 24" X 6" wheels and tires are now all a thing which previous to 2000 did not have any foothold or even a hint of a chance of being real, as they are now. Add to this the weird combinations that some electrified bikes have these days and you can see how things are very different now. 

In my opinion, these wheel size changes and innovations are what drives the industry. Just take the big fat bike tires, or larger, wider 700c tires that became known as 29"ers as an example. Both wrought changes in the industry that were exciting and drove consumer demand. Without those tires, and rims, of course, that demand doesn't materialize. 

Now that the wheel thing has been pretty much exhausted, the cycling industry is trying to recreate demand with "technological advancements" and motors. Aerodynamics, esoteric changes to cabling, and proprietary drive train ideas are being put forth with the hopes that "the next big thing" will be hit on. But these types of incremental, niche interest changes are not going to move the needle like the wheel changes and ideas to implement those ideas did. 

The "next big thing", in my opinion, will be when governments and the people at large start to realize that electric cars, self-driving cars, and more of those are not the answer. Healthy, outdoors in the Sun, moving on bicycles and the safer, separated infrastructure to utilize bicycles on - be they motorized or not - is what we need. That will be the next big deal, and while it may not happen in my lifetime, the sooner it does, the better for the cycling industry, people, and the environment.