Showing posts with label Event Amplifier. Show all posts
Showing posts with label Event Amplifier. Show all posts

Friday, November 18, 2022

Friday News And Views

 Inventory Builds Up As Consumer Demand Cools:

You've already seen the ads on your feeds, most likely. The discounting of bicycles and cycling gear is full-on once again. This marks the final swing induced by the pandemic which will affect us all going into 2023. 

Riders will enjoy more choices and bargains on those choices as time marches on toward the holidays. Inventory levels have reached critical mass in some categories with the result being that shipping costs are being forgiven at lower ordering levels for shops and from what I heard, some folks even lost their jobs due to ordering too much stuff at a certain distributor that shall remain nameless.

The inflationary climate has doused the fires of consumer demand as well, sending retailers skittering toward big sales and discounts as we head into the New Year. Some prognosticators of the cycling industry are claiming the fall-out from this may be that retail will suffer and seeing closures is not out of the question. 

Interesting times, to be sure.

The Esker Lorax in titanium (Image courtesy of Esker)
Ti Lorax Introduced:

Last week Esker Cycles announced a couple of new titanium frame offerings- The Walden fat bike and the Lorax gravel bike. 

The Lorax was a steel offering in Esker Cycles previous incarnation, Advocate Cycles. That was back in 2015, but now the Lorax is not Reynolds 531, but titanium. 

It has several mounting options for accessories, as you would expect, tire clearance is a claimed 2" wide for a 700c wheel, and the geometry is pretty good. 75mm bottom bracket drop, 71.5° head tube angles, and a top tube that isn't sloped super crazy so it won't need a really long seat post. The adjustable "Portage" drop outs are cool in case you have to do the single speed bail-out mission. Price with a Wolf Tooth head set, seat collar, and rear through axle is set at $2300.00 USD.

Comments: Not bad, Esker, not bad at all. I always felt as though that the Lorax was a take on the Vaya from Salsa Cycles, and this titanium version does nothing to dispel that notion for me. That's a good thing, because the Vaya is a great, and very underrated, gravel bike choice. I would suspect that this bike would handle very much in the Vaya's vein, which I welcome. 

The price is more than reasonable here, and with a double butted tube set, I would bet that this bike would ride like a dream.

Riding Gravel Radio Ranch Episode #105: The Gravel Amplifier:

Monday afternoon N.Y. Roll and I met at The Stone Castle Estates and recorded the Riding Gravel Radio Ranch Podcast #105. We're calling it "The Gravel Amplifier". 

This goes along with the post I made Tuesday which also is about the same thing. But do make sure you click through to the podcast, because there I list a few more events than I did on Tuesday. (See those in the Show Notes)

So, going forward, this could become a series, but that is entirely up to you- the readers. If I get submissions and they pass the sniff test, boom! Amplification happens. If I get radio silence? Then I move on, and nothing gets amplified. I'm not doing the search and destroy for this anymore these days. Here's why......

You'll hear a bit about this if you listen to the podcast, but when I started the Gravel Grinder News calendar in 2009, there was no one else doing what I was doing. As gravel became more popular and more lucrative, players came in to capitalize on my work, and much of what I had dug up and compiled ended up becoming their "content" with no recognition or acknowledgement for where it came from. 

I get it- It's all public knowledge, but it was a cheesy, classless way to obtain a calendar which I did not appreciate. So, I am not going to publish and maintain a calendar to benefit other sites. They can dig up their own stuff. But I will take submissions for certain events, amplify them, and spread the word as best as I can on my channels. So, no calendar of events, but I will help to push those events that otherwise would not get any publicity in cycling media. 

If you are a fan of an event, or like what is happening at an event and want to see it succeed, let me know. Likewise for event promoters. I am here for ya.....


Lay-offs Affect Cyclingtips:

Late on Tuesday afternoon word started to spread via social media that several cuts were made at Outside and especially at Cyclintips, which is a news/technical review site that employs some very well known cycling media personalities. There were several social media posts claiming that Outside had released up to 12% of the staff. (Now confirmed) One person that was confirmed as a lay-off was Senior Editor, Caley Fretz who had joined Cyclingtips in late 2017. 

Lead technical writer for Cyclingtips, James Huang, who retained his position with the company, Tweeted the following on Tuesday evening, "To be clear, I’m still at CyclingTips. But given everyone who was let go, it still feels like I lost a close friend today."

Outside, who had acquired Cyclingtips, Pink Bike, and Trailforks in 2021, also made cuts to Cyclingtips and shut down the mountain bike title, Beta, completely earlier this year in May. 

Comments: As I said, back in May, I don't trust corporations that own a bunch of media titles. But, on the other hand, what should they do? It would seem that most people consume their "news" on social media, podcasts, or on YouTube these days. It would seem that "real", physical magazines are now dinosaurs. It would also appear that trying to get people to give up money to get behind a paywall is not drawing the money/numbers that some thought it might. Advertisers are looking for max-clicks, and apparently, Cyclingtips wasn't drawing big enough numbers. (For a more in-depth look at the situation see this Cycling Industry News article or this from AdWeek)

Interestingly, Pink Bike, which is said to be Outside's biggest draw digitally speaking, is a massive success. It would seem that we are in an era of consolidation/ending of titles and singular, monolithic entities will now control recreational media and, perhaps someday, even your events. (See both Outside and Life Time for examples) 

Lauf, Gravel Worlds, PCL Debut Collab On Seigla Gravel Bike:

Wednesday big news came from the gang at Gravel Worlds. They have partnered with long-time sponsor, Lauf Cycling, to bring a PCL themed Seigla to the masses. 

The Seigla is the newest incarnation of a gravel bike from Lauf  which features the unmistakable Lauf Grit fork, now in its third generation, and clearances for up to 57mm tires. 

Comments: This is a cool collaboration. I like the bike but for its high bottom bracket, which is something I cannot compromise on, but that's maybe just me. 

I love that Lauf and the folks at Gravel Worlds arrived on, what I consider to be, the classic PCL colors of army green and black. I recall that in 2011 at Trans Iowa v7, second place finisher Troy Krause had on the original PCL Army Green/Black jersey and that I just loved that combo. The PCL came out with a reissue of that design which I snagged right away. So, this scheme on the Seigla is a really great idea, to my mind. 

Want one? Check out this link. 
 

 That's all for this week! get out and ride! (Layer up, y'all!) Thanks for reading Guitar Ted Productions!

Friday News And Views

 Inventory Builds Up As Consumer Demand Cools:

You've already seen the ads on your feeds, most likely. The discounting of bicycles and cycling gear is full-on once again. This marks the final swing induced by the pandemic which will affect us all going into 2023. 

Riders will enjoy more choices and bargains on those choices as time marches on toward the holidays. Inventory levels have reached critical mass in some categories with the result being that shipping costs are being forgiven at lower ordering levels for shops and from what I heard, some folks even lost their jobs due to ordering too much stuff at a certain distributor that shall remain nameless.

The inflationary climate has doused the fires of consumer demand as well, sending retailers skittering toward big sales and discounts as we head into the New Year. Some prognosticators of the cycling industry are claiming the fall-out from this may be that retail will suffer and seeing closures is not out of the question. 

Interesting times, to be sure.

The Esker Lorax in titanium (Image courtesy of Esker)
Ti Lorax Introduced:

Last week Esker Cycles announced a couple of new titanium frame offerings- The Walden fat bike and the Lorax gravel bike. 

The Lorax was a steel offering in Esker Cycles previous incarnation, Advocate Cycles. That was back in 2015, but now the Lorax is not Reynolds 531, but titanium. 

It has several mounting options for accessories, as you would expect, tire clearance is a claimed 2" wide for a 700c wheel, and the geometry is pretty good. 75mm bottom bracket drop, 71.5° head tube angles, and a top tube that isn't sloped super crazy so it won't need a really long seat post. The adjustable "Portage" drop outs are cool in case you have to do the single speed bail-out mission. Price with a Wolf Tooth head set, seat collar, and rear through axle is set at $2300.00 USD.

Comments: Not bad, Esker, not bad at all. I always felt as though that the Lorax was a take on the Vaya from Salsa Cycles, and this titanium version does nothing to dispel that notion for me. That's a good thing, because the Vaya is a great, and very underrated, gravel bike choice. I would suspect that this bike would handle very much in the Vaya's vein, which I welcome. 

The price is more than reasonable here, and with a double butted tube set, I would bet that this bike would ride like a dream.

Riding Gravel Radio Ranch Episode #105: The Gravel Amplifier:

Monday afternoon N.Y. Roll and I met at The Stone Castle Estates and recorded the Riding Gravel Radio Ranch Podcast #105. We're calling it "The Gravel Amplifier". 

This goes along with the post I made Tuesday which also is about the same thing. But do make sure you click through to the podcast, because there I list a few more events than I did on Tuesday. (See those in the Show Notes)

So, going forward, this could become a series, but that is entirely up to you- the readers. If I get submissions and they pass the sniff test, boom! Amplification happens. If I get radio silence? Then I move on, and nothing gets amplified. I'm not doing the search and destroy for this anymore these days. Here's why......

You'll hear a bit about this if you listen to the podcast, but when I started the Gravel Grinder News calendar in 2009, there was no one else doing what I was doing. As gravel became more popular and more lucrative, players came in to capitalize on my work, and much of what I had dug up and compiled ended up becoming their "content" with no recognition or acknowledgement for where it came from. 

I get it- It's all public knowledge, but it was a cheesy, classless way to obtain a calendar which I did not appreciate. So, I am not going to publish and maintain a calendar to benefit other sites. They can dig up their own stuff. But I will take submissions for certain events, amplify them, and spread the word as best as I can on my channels. So, no calendar of events, but I will help to push those events that otherwise would not get any publicity in cycling media. 

If you are a fan of an event, or like what is happening at an event and want to see it succeed, let me know. Likewise for event promoters. I am here for ya.....


Lay-offs Affect Cyclingtips:

Late on Tuesday afternoon word started to spread via social media that several cuts were made at Outside and especially at Cyclintips, which is a news/technical review site that employs some very well known cycling media personalities. There were several social media posts claiming that Outside had released up to 12% of the staff. (Now confirmed) One person that was confirmed as a lay-off was Senior Editor, Caley Fretz who had joined Cyclingtips in late 2017. 

Lead technical writer for Cyclingtips, James Huang, who retained his position with the company, Tweeted the following on Tuesday evening, "To be clear, I’m still at CyclingTips. But given everyone who was let go, it still feels like I lost a close friend today."

Outside, who had acquired Cyclingtips, Pink Bike, and Trailforks in 2021, also made cuts to Cyclingtips and shut down the mountain bike title, Beta, completely earlier this year in May. 

Comments: As I said, back in May, I don't trust corporations that own a bunch of media titles. But, on the other hand, what should they do? It would seem that most people consume their "news" on social media, podcasts, or on YouTube these days. It would seem that "real", physical magazines are now dinosaurs. It would also appear that trying to get people to give up money to get behind a paywall is not drawing the money/numbers that some thought it might. Advertisers are looking for max-clicks, and apparently, Cyclingtips wasn't drawing big enough numbers. (For a more in-depth look at the situation see this Cycling Industry News article or this from AdWeek)

Interestingly, Pink Bike, which is said to be Outside's biggest draw digitally speaking, is a massive success. It would seem that we are in an era of consolidation/ending of titles and singular, monolithic entities will now control recreational media and, perhaps someday, even your events. (See both Outside and Life Time for examples) 

Lauf, Gravel Worlds, PCL Debut Collab On Seigla Gravel Bike:

Wednesday big news came from the gang at Gravel Worlds. They have partnered with long-time sponsor, Lauf Cycling, to bring a PCL themed Seigla to the masses. 

The Seigla is the newest incarnation of a gravel bike from Lauf  which features the unmistakable Lauf Grit fork, now in its third generation, and clearances for up to 57mm tires. 

Comments: This is a cool collaboration. I like the bike but for its high bottom bracket, which is something I cannot compromise on, but that's maybe just me. 

I love that Lauf and the folks at Gravel Worlds arrived on, what I consider to be, the classic PCL colors of army green and black. I recall that in 2011 at Trans Iowa v7, second place finisher Troy Krause had on the original PCL Army Green/Black jersey and that I just loved that combo. The PCL came out with a reissue of that design which I snagged right away. So, this scheme on the Seigla is a really great idea, to my mind. 

Want one? Check out this link. 
 

 That's all for this week! get out and ride! (Layer up, y'all!) Thanks for reading Guitar Ted Productions!

Tuesday, November 15, 2022

Event Amplifier: November 2022

Introducing The Guitar Ted Productions Event Amplifier:

Introduction: Last week I posted about a NE Pennsylvania gravel event and I received a couple of very interesting comments. First, let's look at those two comments, because they were the impetus for me to make a decision to do what I am doing here today. Here are those quotes:

"Please continue to post some of these events. I want to travel to a location to ride but don't want to buy in to the BWR/Unbound style event. I'm not new at all to bikes (or your blog) but am new to gravel riding and it's been so fun exploring new areas."

 "Absolutely post more unique events. It will give me an interesting POI map for next year.

...as long as the fees don't kill.
"

I took inspiration from these comments and Tweeted out that I thought that "...a lot of folks feel this way." I also stated that I would amplify unique, under-the-radar events here on the blog if people would suggest them. The response was quick and I received several suggestions. Today I am going to share some of them with you. 

But first, here are some ground rules: It's got to be a "gravel" or dirt road event. Doesn't have to be a race either, but the course has to have at least 75% of its distance in gravel/dirt. That's not necessarily a hard number, but I think if you stick in miles and miles of pavement your event is something else. Just what that is I'll leave up to you to decide, but in my opinion, it ain't no gravel event. 

Secondly, I really cringe when I see events that have their main focus for their public interface as just Facebook or just Instagram, or just BikeReg. All three? Great! Got a website? That's the best. So, if I see you are only using Facebook, which not all folks have, or want to use, then nah.....I'm probably not going to amplify that. Why? Because I will get grief about it on my end. I have nothing at all to do with the event productions, but I'll get the complaints that "this is on Facebook only? Too bad! I will never use that social media, so why did you "promote that event"? 

Which leads me to this: I am not PROMOTING THESE EVENTS! I am amplifying them. In other words, I am acting here, (quoting the Dictionary.com meaning) " to make larger, greater, or stronger; enlarge; extend." these events bandwidth in terms of their message. That's it. That's all I am doing here.

So, if the site goes dark, the dates change, if you cannot get a hold of the race director, or if there are issues on your side with attendance, etc, I AM NOT THE PERSON YOU SHOULD CONTACT.  I will not reply to such queries. I am merely informing you of the existence of an event. Period. 

Ask me some other time to explain why I have to say these things, but for now- trust me - I haven't driven that point home hard enough. This is not my first rodeo, as the saying goes. 

Finally: My take on these events is just that- my personal opinion. I look at the information presented and call it like I see it. You'll find this opinion in "Why It's Cool" and any concerns I might have in the "Caveat" sections.

Okay- 'niff said on that! 

The Dusty Roadrunner Gravel Series:

Location: These dirt/gravel events take place on various courses around the Albuquerque, New Mexico area throughout the year. 

Dates: The events take place throughout the year. The final event for 2022 is this coming weekend. Look for new 2023 dates on their website to be announced later. 

Why It's Cool: All courses are unpaved and the events are free. The organizers do require that you preregister and spots are limited.  Low key, social, and self-supported. 

Caveat: The events are in remote areas, so be prepared to rough it!

Website: https://dustyroadrunner.weebly.com/

Chinkapin Hollow Gravel Grinder:

Location: Fayetteville, Arkansas. 

Date: October 28th, 2023

Why It's Cool: This event was happening in Northwest Arkansas way before it was cool to be riding gravel in NW Arkansas. The event has a prize purse, and it is a full-blown production with everything you would expect in a race. Festival atmosphere. Great area to bring the family. Reasonable event cost. 

Caveat: The two shorter distances offered have too much pavement in their courses to really be considered a "gravel event", but the 109 mile course does cut the mustard.  

Website: https://www.bikesignup.com/Race/AR/Fayetteville/ChinkapinHollowGravelGrinder 

(I discuss this a bit with N.Y. Roll on the latest Riding Gravel Radio Ranch episode: "The Gravel Amplifier"

Okay, that's it for this post. I'll have a few more soon.  

Event Amplifier: November 2022

Introducing The Guitar Ted Productions Event Amplifier:

Introduction: Last week I posted about a NE Pennsylvania gravel event and I received a couple of very interesting comments. First, let's look at those two comments, because they were the impetus for me to make a decision to do what I am doing here today. Here are those quotes:

"Please continue to post some of these events. I want to travel to a location to ride but don't want to buy in to the BWR/Unbound style event. I'm not new at all to bikes (or your blog) but am new to gravel riding and it's been so fun exploring new areas."

 "Absolutely post more unique events. It will give me an interesting POI map for next year.

...as long as the fees don't kill.
"

I took inspiration from these comments and Tweeted out that I thought that "...a lot of folks feel this way." I also stated that I would amplify unique, under-the-radar events here on the blog if people would suggest them. The response was quick and I received several suggestions. Today I am going to share some of them with you. 

But first, here are some ground rules: It's got to be a "gravel" or dirt road event. Doesn't have to be a race either, but the course has to have at least 75% of its distance in gravel/dirt. That's not necessarily a hard number, but I think if you stick in miles and miles of pavement your event is something else. Just what that is I'll leave up to you to decide, but in my opinion, it ain't no gravel event. 

Secondly, I really cringe when I see events that have their main focus for their public interface as just Facebook or just Instagram, or just BikeReg. All three? Great! Got a website? That's the best. So, if I see you are only using Facebook, which not all folks have, or want to use, then nah.....I'm probably not going to amplify that. Why? Because I will get grief about it on my end. I have nothing at all to do with the event productions, but I'll get the complaints that "this is on Facebook only? Too bad! I will never use that social media, so why did you "promote that event"? 

Which leads me to this: I am not PROMOTING THESE EVENTS! I am amplifying them. In other words, I am acting here, (quoting the Dictionary.com meaning) " to make larger, greater, or stronger; enlarge; extend." these events bandwidth in terms of their message. That's it. That's all I am doing here.

So, if the site goes dark, the dates change, if you cannot get a hold of the race director, or if there are issues on your side with attendance, etc, I AM NOT THE PERSON YOU SHOULD CONTACT.  I will not reply to such queries. I am merely informing you of the existence of an event. Period. 

Ask me some other time to explain why I have to say these things, but for now- trust me - I haven't driven that point home hard enough. This is not my first rodeo, as the saying goes. 

Finally: My take on these events is just that- my personal opinion. I look at the information presented and call it like I see it. You'll find this opinion in "Why It's Cool" and any concerns I might have in the "Caveat" sections.

Okay- 'niff said on that! 

The Dusty Roadrunner Gravel Series:

Location: These dirt/gravel events take place on various courses around the Albuquerque, New Mexico area throughout the year. 

Dates: The events take place throughout the year. The final event for 2022 is this coming weekend. Look for new 2023 dates on their website to be announced later. 

Why It's Cool: All courses are unpaved and the events are free. The organizers do require that you preregister and spots are limited.  Low key, social, and self-supported. 

Caveat: The events are in remote areas, so be prepared to rough it!

Website: https://dustyroadrunner.weebly.com/

Chinkapin Hollow Gravel Grinder:

Location: Fayetteville, Arkansas. 

Date: October 28th, 2023

Why It's Cool: This event was happening in Northwest Arkansas way before it was cool to be riding gravel in NW Arkansas. The event has a prize purse, and it is a full-blown production with everything you would expect in a race. Festival atmosphere. Great area to bring the family. Reasonable event cost. 

Caveat: The two shorter distances offered have too much pavement in their courses to really be considered a "gravel event", but the 109 mile course does cut the mustard.  

Website: https://www.bikesignup.com/Race/AR/Fayetteville/ChinkapinHollowGravelGrinder 

(I discuss this a bit with N.Y. Roll on the latest Riding Gravel Radio Ranch episode: "The Gravel Amplifier"

Okay, that's it for this post. I'll have a few more soon.