|Could Ya Turn That Down A Bit|
Generally, it almost always has something to do with marketing/branding. It is super important that brands gain an identity in the marketplace. If "Brand A" becomes a bland, unnoticed by others kind of a product, it may disappear into the mass of information we are bombarded with on a daily basis, and become just another part of the daily noise.
Brand managers fear this. A lot.
So, graphic designers are brought in to help market the brand/product into something that stands out in the crowd. So....you get what we had here last week. Which is the way he wants it.... Oh! Sorry!
Back on track here... Anyway, so you get what we have here. This fine bicycle from Fuji. Nothing wrong with the color palette here, but there are so many branding opportunities taken that it leaves the mind a bit overwhelmed.
Now I must say, I've gotten compliments on how this bike looks from total non-cyclists, so take what I have to say with a grain of salt here. Maybe I'm totally offa my rocker here, ya know? But that said- this thing could be toned down a bit, maybe, and be a nice, classy looking carbon fiber rig that still would turn heads.
I mean, I can barely take this visual assault in while it is standing still, much less if a rider is speeding by on a trail riding it. But, then again, if it is seen gracing a rack on a car in traffic, what kind of advertising dollars does that opportunity represent? See what I mean? It is almost suicide not to do this branding.
I guess I am a bit conflicted about this subject, but I know I really like a nice, colorful, classically designed, tasteful graphic package. This bike is cool, but man! It is kinda hard on the eyes. Wouldn't you agree?