Saturday, September 23, 2017

Minus Ten Review- 38

One product over all and in the bottle or can to bind them!
Ten years ago on the blog I was mostly blathering on about Interbike. I was still excited about going back then and this would be probably the best show from the standpoint of a trade show atmosphere and news worthiness that I would ever go to since that time. After 2007, it was a slow decline into the abyss for Interbike.

One odd thing I noted back then was the seemingly inexplicable desire by bike riders to drink Pabst Blue Ribbon beer. I never have quite figured out why that was, It isn't such a big deal anymore, what with all the craft brewing non-sense we have in every nook and cranny in the Nation now, but back then craft brewing was basically New Belgium Brewing and Sam Adams. That was pretty much it. Anyway, here is a quote I pulled back ten years ago from "Bicycle Retailer and Industry News" which posted a "Quote Of The Day" about this phenomenon.

"These are harsh times and it calls for a harsh beer. Pabst Blue Ribbon is just the thing. It is not shoved down your throat with multi-million dollar mass marketing, it is simply a decent cheap beer. This beer is America whether you like it or not. It is real for what that is worth anymore." -Published last year in the Oakland Tribune"

So, since, I believe, 2007 is probably seen, in retrospect, as being a lot less tough than now, can we expect a resurgence of PBR drinking cyclists? I wouldn't bet on that.

But who knows?  

1 comment:

Phillip Cowan said...

Good ol' PBR. It won't kill ya, at least not outright. Seemed to be attached to the fixie craze of the 00's. It still didn't replace Old Style (Old Pile?) in Chicago.