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Tuesday, September 18, 2018
Gravel Grinder News Flash: DK Promotions Announces Alignment With Lifetime Fitness
Reactions so far are mixed, but many comments are being made to the effect that this will be, eventually, a negative effect upon prices to enter the event, as noted by what happened to other events associated with Life Time. Most pointing at Leadville as the example here.
Others have pointed out, as does Executive Director of the Dirty Kanza 200, JIm Cummins, that Life Time will bring resources that will enhance the experience of the riders. Cummins was quoted in the e-mail sent out Tuesday morning as saying, "Ultimately, the added resources Life Time brings will allow us to continue all that is great about Dirty Kanza for our athletes and the broader Emporia, Kansas community."
Of course, change brings a bit of challenge and pain, so how this plays out within the DK Promotions production of this event is yet to be seen. Some will say that any vestige of "grassroots gravel" has been lost with this announcement, while others will welcome any future refinements to the Dirty Kanza events with excitement. The official word now is that nothing will really change as far as how things are done, again from Jim Cummins, "Most importantly, I want to be clear that Dirty Kanza won’t change. This is important to all of us at Dirty Kanza Promotions, and to Life Time. I will continue to be front and center at the event, Dirty Kanza will continue to be the world’s premier gravel cycling challenge, and you will still be served by the same great team."