Wednesday, April 18, 2018

Sea Otter Cranks Up Again

More new "old stuff" surfaces- Yeti founder John Parker's new Underground Bike Works Revival
Sea Otter starts tomorrow in California and the press release machine is cranked up. But first- just what is this Sea Otter thing? Well, it is probably the single most important North American bicycle reveal/show/news event since about 2010 or so. Mostly mountain bike in focus, Sea Otter has road racing, mountain bike racing, group rides, a festival atmosphere, and a LOT of vendors showing and selling wares to the public.

There are a lot of companies that coordinate their releases around Sea Otter, even if they are not there. The news cycle created by the activity around Sea Otter has increased the amount of attention, and eyeballs, that the industry craves. So, it behooves any company with anything new for the season to announce it around Sea Otter.

Specialized announced its new Stumpjumpers, there was a 29"er downhill fork announced! Crazy stuff gets announced around this event. This year a lot of gravel oriented product will get announced and already has been announced. My partner, Ben Welnak is even out there for his "Mountain Bike Radio" gig and stuff.

I'm certain I'll have some stuff to share soon, so stay tuned....

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