Saturday, January 29, 2022

Gravel Worlds In The USA?

 NOTE: Large doses of "my opinion" will be handed out in gloppy dollops today. You've been forewarned.....

A while back I mentioned that the UCI finally announced a gravel series and that there would be a "Gravel World Championships" in 2022. The scuttlebutt back then was that there would be three US based events and that they were already established events- not new venues. 

Since then there has been a 'radio silence' from USAC and the UCI which has left many Pro and Semi-Pro athletes in the hang since they have to solidify their schedules now. In fact, many would-be 'Gravel World Champions' are already saying that the train has left the station for 2022 and that if the UCI gets a series going, they won't be participating until 2023 at the soonest. 

Also, recently a speculation piece story published on "VeloNews", (owned by the Outside  media group), seems to point at a strong possibility of a US based "Gravel Worlds" to be held in September or October. Meanwhile, Texas based gravel promotions company the Spinistry, posted on their Facebook page concerning this story and said that the situation "...has cluster written all over it.".

Interestingly the Spinistry thread reveals that the organization, which has put on events like the Red River Riot and the Midnight Massacre since the late 2000's, was approached in 2019 by either USAC or the UCI and offered a spot on a gravel series calendar. The only stipulation, claimed Spinistry, was that they had to come up with the 'licensing cash' estimated to be around $20,000.00 for an event. Otherwise, said the author of the Spinistry response, they were left to do things as they saw fit. The Spinistry did not take up the offer then. 

It's an interesting situation with the supposed three US based events. The news that came out late last year was that these events were in the 1000-1500 rider realm, which would make a 20G licensing fee seem pretty steep in terms of entry fees to cover that. But I am not sure about the business aspects of the proposed collaboration. What I am pretty sure of though is that the UCI is trying to stake out a claim to being the "legitimate" choice in gravel riding/racing here. 

Thinking about the US gravel scene, and what I am seeing said by Pro riders, the "unsanctioned" nature of gravel events is - at once a blessing - and I believe, if the UCI has their way, they will paint it out as a curse. The UCI is well aware of the event in Nebraska called "Gravel Worlds" and that this event has become immensely popular and represents the individualistic and free nature of gravel in the US. It is an independent event, not tied to a huge corporate entity, as Unbound is. It has its roots going way back in the scene, and what better way to discredit that event than to challenge the name on that event's home soil? Having the "UCI Gravel World Championships" inaugural event on US shores? It would stamp authority and legitimacy of the UCI over gravel worldwide. 

And I believe that is why the UCI and USAC are trying desperately to host a Gravel World Championships this year on US shores somewhere. Word is something will be announced in the coming weeks. We'll see...... 

But think about it: If there are qualifying events, and there would be, the UCI would hope to suck in all the big names in gravel to their neon lights of prestige, money, and resulting endorsements, and they know that Pro riders trying to make a living off gravel riding will be attracted to that like moths. Then the media will fall down to their will and cover nothing but UCI/USAC approved events, and everything will be "like the old days again" except the racing surface. The industry will then do the same ol' song and dance as they did in the "Lance Era" and push out bikes meant for the upper half a percent of riders. 

When the Spinistry speaks of there being a "cluster" in regards to this World Championships", this is what I think of. The UCI, building its claim to fame off the backs of promoters, and by extension, the lower tiered riders. Hopefully folks like the Spinistry and other independent event promoters will not fall to the wiles of old school racing think.

3 comments:

NY Roll said...

Bigger always means more complicated, change my mind

scottg said...

So the UCI tries to shakedown Spinistry, like a crooked version
of the Mob protection racket. "Nice race you have there, shame
if any event should, accidental like be scheduled on top of it."

The UCI should stick to money laundering for oligrachs,
they suck at racing management.

NY Roll said...

It is like Facebook, why build up your own races when you can buy out the competition